Bernardo Federigi - 19 Juni, 2019 - 9 ’ read
Agile marketing: change your mindset, embrace flexibility and rock your team.
In a time of lean resources and an ever-accelerating business pace, marketing teams need to be more responsive than ever before. Designed initially for complex software development projects, Scrum is also a useful approach to help marketing teams identify and focus their efforts on high-value activities and continuously improve the results over time. In this post, you'll find out step by step how to use Agile marketing to increase transparency and efficiency, and build a marketing team that delivers results (and actually rocks!).
Agile Marketing.
Introducing Scrum into the Marketing team.
How Scrum works.
Stories, epics, sprints.
Sprint is a time-boxed unit of work in which the scrum team will deliver the Sprint goals.
Team Roles.
Product Owner.
Scrum Master.
Team members.
The Process.
Backlog.
Sprint Review and Planning.
Stand up meeting.
Stand up
Tools.
Outcomes.
Possible improvements and what’s next.
#stayimagicle
Agile marketing is an effective way to structure your team and refine the way you organize your daily work. It promotes adaptive planning, continuous improvement, and encourages a flexible response to change. Before you know, you’ll be able to improve communications and team cohesion and continually adjust to achieve the greatest result, thus improving customer satisfaction and your overall efficiency.
The only, simple truth is that Scrum makes sense.
That’s why you’ll end up loving it.
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